Infinita Social Media is an agency that specializes in Social Media Management and Content Creation. Working with Community Managers, Curators and Designers they deliver high-quality visuals through social media channels.
Infinita tasked me with creating an entire new brand that would work better with the new/current trends while focusing on the aspects of the old one.
The color palette revolves around pastel colors: pink, green, yellow, blue which the old branding had but the colors didn’t really stand out and in fact made the whole palette look bleak and sad. So I decided to use gradients involving these colors and make pink stand out as the primary one.